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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~subject:"Direct marketing"
~subject:"Werbewirtschaft"
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Direct marketing
Werbewirtschaft
Advertising planning
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Werbeplanung
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Public relations
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Werbeträger
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Öffentlichkeitsarbeit
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Marketingmanagement
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Käfer, Günter
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
A master class in brand planning : the timeless works of Stephen King
13
Journal of advertising research
5
Leitfaden Online-Marketing ; [Bd. 1]
4
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Journal of advertising : official publication of the American Academy of Advertising
3
Brand Planning : starke Strategien für Marken und Kampagnen
2
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
International journal of advertising : the quarterly review of marketing communications
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
SpringerLink / Bücher
2
Advertising in developing and emerging countries : the economic, political and social context
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Stern-Bibliothek
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Econ Business
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Economies et sociétés ; 47,3/4
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European journal of marketing : EJM
1
Handbuch Kommunikationsmanagement
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Harvard Business School Research Paper Series # 15-093
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Human relations
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Instant success series
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Journal of agricultural and applied economics
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
1
Notes et études documentaires
1
Praxiswissen Werbung
1
Schriften zu Dialogmarketing 'revisited'
1
Simon Business School working paper
1
The Sage handbook of advertising
1
The advertising handbook
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
1
Werbewoche : Fachmagazin für Werbung
1
Working papers / Harvard Business School, Division of Research
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Marketing-Kommunikation : der Beitrag der Agenturen
Käfer, Günter
;
Vieregge, Henning von
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1287-1302)
.
2009
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