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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~subject:"Strategic management"
~subject:"Virales Marketing"
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Strategic management
Virales Marketing
Public relations
19
Öffentlichkeitsarbeit
19
Advertising planning
3
Marketing management
3
Marketingmanagement
3
Werbeplanung
3
Beziehungsmarketing
2
Brand management
2
Corporate culture
2
Erfolgsfaktor
2
Event marketing
2
Event-Marketing
2
Internal communication
2
Interne Kommunikation
2
Markenführung
2
Relationship marketing
2
Strategisches Management
2
Success factor
2
Unternehmenskultur
2
Viral marketing
2
Advertising effects
1
Advertising media
1
Betriebliche Budgetierung
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Brand image
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Communication
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Competitive strategy
1
Controlling
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Corporate budgeting
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Corporate reputation
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Customer acquisition
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Enterprise
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Firmenimage
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International competition
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International marketing
1
Internationaler Wettbewerb
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Internationales Marketing
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Internet marketing
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Kommunikation
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4
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German
4
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Esch, Franz-Rudolf
2
Bruhn, Manfred
1
Krieger, Kai Harald
1
Langner, Tobias
1
Posselt, Thorsten
1
Radić, Dubravko
1
Steffenhagen, Hartwig
1
Strödter, Kristina
1
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of communication management : an international journal
17
Corporate communications : an international journal
15
The Routledge handbook of strategic communication
8
International journal of business communication : IJBC : a publication of the Association for Business Communication
7
Public Relations : ein Handbuch
6
Future directions of strategic communication
5
Sage benchmarks in communication
5
SpringerLink / Bücher
5
Strategische Kommunikationsplanung
5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Business strategy and the environment
4
Journal of business research : JBR
4
Journal of business strategy
4
Journal of communication management
4
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
4
Public Relations
4
Working paper series / University of Zurich, Department of Economics
4
Business & society
3
Business horizons
3
Communicating corporate social responsibility : perspectives and practice
3
Emerald insight
3
Handbuch Unternehmenskommunikation
3
Journal of marketing communications
3
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
3
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
3
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
3
The global public relations handbook : theory, research, and practice
3
Academy of Management journal : AMJ
2
Artech House information warfare series
2
Exploring public relations
2
International journal of business communication : IJBC ; a publication of the Association of Business Communication
2
Journal of business ethics : JOBE
2
Journal of marketing theory and practice
2
Journal of nonprofit & public sector marketing
2
LEA's communication series
2
Lehrbuch
2
Management decision : MD
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
4
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Herausforderungen und Ansätze eines systematischen Kommunikationsmanagements
Bruhn, Manfred
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003765973
Saved in:
2
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
3
Word-of-Mouth Kommunikation
Radić, Dubravko
;
Posselt, Thorsten
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 249-266)
.
2009
Persistent link: https://www.econbiz.de/10003766060
Saved in:
4
Ableitung von Kommunikationszielen
Steffenhagen, Hartwig
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 359-377)
.
2009
Persistent link: https://www.econbiz.de/10003766073
Saved in:
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