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~isPartOf:"Handbuch Kommunikationsmanagement"
~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
~isPartOf:"The Sage handbook of advertising"
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Search: subject_exact:"Werbeplanung"
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Advertising planning
31
Werbeplanung
31
Internet marketing
13
Online-Marketing
13
Advertising media
6
Werbeträger
6
Advertising effects
4
Brand management
4
Direct marketing
4
Direktmarketing
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Markenführung
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Search engine
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Suchmaschine
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Werbewirkung
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E-Mail
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Betriebliche Budgetierung
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Beziehungsmarketing
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Creativity
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Werbewirtschaft
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Advertising
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Beschaffung
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Celebrity endorsement
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Celebrity-Werbung
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Deutschland
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E-commerce
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Electronic Commerce
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Financial services
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Germany
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German
24
English
7
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Bindl, Thomas
1
Böhling, Andreas
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Cole, Tim
1
Danaher, Peter J.
1
Diekmann, Moritz
1
Dierks, Sven
1
Farris, Paul W.
1
Feldwick, Paul
1
Field, Peter
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Gehring, Frank
1
Gerstmeier, Eva
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Gollmann, Simon
1
Grether, Mark
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Grimm, Sebastian
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Hegge, Ulrich
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Hoffmann, Michael
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Holzapfel, Felix
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Koch, Marcus
1
Kratel, Harald
1
Markarian, Rosa
1
Naik, Prasad A.
1
Nauerz, Bernd
1
Pieters, Rik
1
Raffel, Sabine
1
Rau, Anja
1
Reckwitz, Lars P.
1
Sander, Carsten
1
Schott, Alexander
1
Schwarz, Torsten
1
Sinn, Uwe-Michael
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Skiera, Bernd
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Smit, Edith
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Stepanchuk, Tanja
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Storey, Richard
1
Stuber, Lukas
1
Thomas, Wolfgang
1
Turner, Sebastian
1
Vakratsas, Demetrios
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Wedel, Michel
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West, Douglas C.
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Handbuch Kommunikationsmanagement
Leitfaden Online-Marketing ; [Bd. 1]
The Sage handbook of advertising
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
17
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
5
UTB / Betriebswirtschaftslehre
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
Faculty & research / Insead : working paper series
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Springer eBook Collection / Business and Economics
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Akzente
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
European journal of operational research : EJOR
3
Gabler Edition Wissenschaft
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International journal of logistics systems and management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
3
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ECONIS (ZBW)
31
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1
Crossmedia orchestrieren : glaubwürdig und schnell
Turner, Sebastian
-
2007
Persistent link: https://www.econbiz.de/10003551772
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2
Anforderungen an Crossmedia-Kampagnen
Kratel, Harald
-
2007
Persistent link: https://www.econbiz.de/10003551773
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3
Die Kommunikationskanäle
Grimm, Sebastian
-
2007
Persistent link: https://www.econbiz.de/10003551776
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4
Guerilla-Marketing : einfach, überraschend, anders
Holzapfel, Felix
-
2007
Persistent link: https://www.econbiz.de/10003551787
Saved in:
5
Onlinewerbung unterstützt Markenaufbau
Diekmann, Moritz
-
2007
Persistent link: https://www.econbiz.de/10003551832
Saved in:
6
Bannerwerbung : Formate, Erfahrungen und Trends
Sander, Carsten
;
Schott, Alexander
-
2007
Persistent link: https://www.econbiz.de/10003551837
Saved in:
7
Targeted Advertising
Hegge, Ulrich
-
2007
Persistent link: https://www.econbiz.de/10003551838
Saved in:
8
Markenwerbung im Internet
Grether, Mark
;
Markarian, Rosa
-
2007
Persistent link: https://www.econbiz.de/10003551844
Saved in:
9
Kreative Onlinewerbung
Zimmermann, Hansjörg
-
2007
Persistent link: https://www.econbiz.de/10003551845
Saved in:
10
Ingame-Advertising : neue Wege zur Zielgruppe
Rau, Anja
;
Raffel, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003551848
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