//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbuch Kommunikationsmanagement"
~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
~subject:"Celebrity-Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeplanung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Celebrity-Werbung
Advertising planning
24
Werbeplanung
24
Internet marketing
13
Online-Marketing
13
Advertising media
5
Werbeträger
5
Brand management
4
Direct marketing
4
Direktmarketing
4
Markenführung
4
Search engine
4
Suchmaschine
4
Target group
4
Zielgruppe
4
Advertising effects
3
E-Mail
3
E-mail
3
Werbewirkung
3
Beziehungsmarketing
2
Relationship marketing
2
Advertising industry
1
Beschaffung
1
Celebrity endorsement
1
Computerspiel
1
Creativity
1
Deutschland
1
E-commerce
1
Electronic Commerce
1
Financial services
1
Finanzdienstleistung
1
Germany
1
Kreativität
1
Lieferantenmanagement
1
Media mix
1
Mediamix-Strategie
1
Procurement
1
Sponsoring
1
Sponsorship
1
Supplier relationship management
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Böhling, Andreas
1
Published in...
All
Handbuch Kommunikationsmanagement
Leitfaden Online-Marketing ; [Bd. 1]
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of food products marketing
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Promis in der Werbung - Menschen mit Markenqualitäten?
Böhling, Andreas
- In:
Handbuch Kommunikationsmanagement
,
(pp. 539-552)
.
2005
Persistent link: https://www.econbiz.de/10003315151
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->