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~isPartOf:"Handbuch Kommunikationsmanagement"
~isPartOf:"The Sage handbook of advertising"
~isPartOf:"UTB / Betriebswirtschaftslehre"
~subject:"Beziehungsmarketing"
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Handbuch Kommunikationsmanagement
The Sage handbook of advertising
UTB / Betriebswirtschaftslehre
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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The Oxford handbook of the economics of networks
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Frontiers of business research in China : selected publications from Chinese universities
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Journal of consumer behaviour : an international research review
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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The evolution of integrated marketing communications : the customer-driven marketplace
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Kommunikative Aspekte des Kampagnenmanagements
Gehring, Frank
- In:
Handbuch Kommunikationsmanagement
,
(pp. 109-120)
.
2005
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