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~isPartOf:"Handbuch Kommunikationsmanagement"
~isPartOf:"The Sage handbook of advertising"
~isPartOf:"UTB / Betriebswirtschaftslehre"
~subject:"Kreativität"
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Handbuch Kommunikationsmanagement
The Sage handbook of advertising
UTB / Betriebswirtschaftslehre
Postmillennial pop
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A master class in brand planning : the timeless works of Stephen King
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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International journal of advertising : the quarterly review of marketing communications
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The creative brief and its strategic role in the campaign development process
Storey, Richard
;
Smit, Edith
- In:
The Sage handbook of advertising
,
(pp. 171-183)
.
2007
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