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~isPartOf:"Handbuch Kundenbindungsmanagement"
~isPartOf:"Journal of business economics : JBE"
~subject:"Relationship marketing"
~subject:"Retail marketing"
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Relationship marketing
Retail marketing
Beziehungsmarketing
5
Kundenbindungsprogramm
5
Loyalty program
5
Customer satisfaction
2
Deutschland
2
Germany
2
Kundenzufriedenheit
2
Association rule mining
1
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1
Clustering
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Computer-assisted marketing
1
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Helm, Roland
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Hornik, Kurt
1
Huber, Frank
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Ludl, Michaela
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March, Nicolas
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Meyer, Ralf
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Handbuch Kundenbindungsmanagement
Journal of business economics : JBE
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
SpringerLink / Bücher
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handelsforschung
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
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ECONIS (ZBW)
5
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1
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
2
Wirkungsweise von Combined-Currency Prices : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Meyer, Ralf
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 533-559
Persistent link: https://www.econbiz.de/10003966095
Saved in:
3
Kundenbindung im Detailhandel : das Beispiel Migros Schweiz
Arpagaus, Christian
;
Bartels, Hans-Albrecht
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 783-803)
.
2010
Persistent link: https://www.econbiz.de/10003929189
Saved in:
4
Kundenbindungsmanagement durch branchenübergreifende Bonusprogramme : das Beispiel Payback
Graßmann, Burkhard
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 805-825)
.
2010
Persistent link: https://www.econbiz.de/10003929193
Saved in:
5
Kundenkarten und ihre Wirkung als Kundenbindungsinstrument
Helm, Roland
;
Ludl, Michaela
- In:
Journal of business economics : JBE
75
(
2005
)
12
,
pp. 1131-1163
Persistent link: https://www.econbiz.de/10003222776
Saved in:
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