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~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Journal of financial services marketing : JFSM"
~person:"Ansell, Jake"
~person:"Samad, Sarminah"
~subject:"IT-gestütztes Marketing"
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Journal of financial services marketing : JFSM
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An approach for the identification of cross-sell and up-sell opportunities using a financial services customer database
Salazar, Maria Teresa
;
Harrison, Tina
;
Ansell, Jake
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10003697760
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