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~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Günther, Swen"
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Journal of promotion management : JPM
The international review of retail, distribution and consumer research
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Wirkung der Payback-Karte auf die Bindung und Loyalität der Kunden von Drogerieprodukten : Ergebnisse einer empirischen Analyse
Kracht, Nadine-M.
;
Günther, Swen
;
Töpfer, Armin
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 719-736)
.
2008
Persistent link: https://www.econbiz.de/10003708685
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