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~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Lebensmitteleinzelhandel"
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Lebensmitteleinzelhandel
Kundenbindungsprogramm
16
Loyalty program
16
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
7
Relationship marketing
7
Sales promotion
4
Verkaufsförderung
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Deutschland
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Food retailing
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Germany
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Rabatt
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Rebate
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Conjoint analysis
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Conjoint-Analyse
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Einzelhandel
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Marketing management
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Marketingmanagement
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Präferenztheorie
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Retail trade
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Theory of preferences
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discount
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local coupons
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Age group
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Altersgruppe
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Brand loyalty
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China
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Consumer motivation
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Coupon
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Credit card
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Customer satisfaction
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Dienstleistungsqualität
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Drogerie
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Drugstore
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E. Breuninger GmbH & Co. <Stuttgart>
1
Fair trade
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Fairer Handel
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Gutiérrez-Cillán, Jesús
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Journal of promotion management : JPM
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
7
Journal of marketing
2
Journal of retailing
2
Schriften zum europäischen Management
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in information systems and management science
1
Düsseldorf Working Papers in Applied Management and Economics
1
Düsseldorf working papers in applied management and economics
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic behavior & organization : JEBO
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
Letters in spatial and resource sciences : LSRS
1
Managing service quality : MSQ ; an international journal
1
Springer Gabler Research
1
SpringerLink / Bücher
1
Umeå economic studies
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ECONIS (ZBW)
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Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa
;
Fearne, Andrew P.
;
Duffy, Rachel
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
Saved in:
2
Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca
;
Gutiérrez-Arranz, Ana Maria
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 547-561
Persistent link: https://www.econbiz.de/10009690943
Saved in:
3
Erfolgreiche Strategien zur Kundenbindung bei TESCO
Southworth, Neil
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 705-718)
.
2008
Persistent link: https://www.econbiz.de/10003708677
Saved in:
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