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~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Söderlund, Magnus"
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Beziehungsmarketing
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Consumer behaviour
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Customer satisfaction
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Kundenbindungsprogramm
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Kundenzufriedenheit
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Söderlund, Magnus
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Journal of travel and tourism marketing
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
1
The journal of consumer marketing
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ECONIS (ZBW)
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Can the label "member" in a loyalty program context boost customer satisfaction?
Söderlund, Magnus
- In:
The international review of retail, distribution and …
29
(
2019
)
3
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012209287
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