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~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Marketingmanagement"
~subject:"Prospect Theory"
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Marketingmanagement
Prospect Theory
Kundenbindungsprogramm
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Loyalty program
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Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
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Konsumentenverhalten
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Deutschland
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Food retailing
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Germany
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China
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E. Breuninger GmbH & Co. <Stuttgart>
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Fairer Handel
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Großbritannien
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Kreditkarte
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Marketing management
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García-Gómez, Blanca
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Gutiérrez-Arranz, Ana Maria
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Gutiérrez-Cillán, Jesús
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Han, Bin
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Zhang, Zhe
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Journal of retailing
2
Marketing intelligence & planning
2
Schriften zu Marketing und Management
2
Berichte aus der Betriebswirtschaft
1
Electronic markets : the international journal on networked business
1
Galileo Business
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
International journal of business innovation and research : IJBIR
1
International journal of economics and business research : IJEBR
1
International journal of islamic marketing and branding
1
Inventi impact: service sector
1
Journal of air transport management
1
Journal of business market management : JBM
1
Journal of economic behavior & organization : JEBO
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of international business and economics : JIBE
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Journal of organizational computing and electronic commerce
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of revenue and pricing management
1
Journal of the Academy of Marketing Science
1
Journal of transnational management : the official journal of the International Management Development Association
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NBER Working Paper
1
NBER working paper series
1
Schriften zum innovativen Marketing
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
1
The review of socionetwork strategies
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The framing effect of coupon value for new products : an empirical study in China
Zhang, Zhe
;
Han, Bin
- In:
The international review of retail, distribution and …
22
(
2012
)
2
,
pp. 209-222
Persistent link: https://www.econbiz.de/10009548096
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2
Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca
;
Gutiérrez-Arranz, Ana Maria
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 547-561
Persistent link: https://www.econbiz.de/10009690943
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