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~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~subject:"Transnational corporation"
~type_genre:"Case study"
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Von der Kundenbefragung zur Innovation [bei Sharp] : wie Kundenbedürfnisse mit neuen Produkten beantwortet werden
Buchner, Reinhart
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 295-305)
.
2008
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