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~isPartOf:"Handbuch Medienmanagement : mit 46 Tabellen"
~isPartOf:"Organisation und praktische Anwendung"
~person:"Martí-Parreño, José"
~person:"Pepels, Werner"
~person:"Unger, Fritz"
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Handbuch Medienmanagement : mit 46 Tabellen
Organisation und praktische Anwendung
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Engaging consumers through branded entertainment and convergent media
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The journal of brand management : an international journal
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Werbewirkungskontrolle
Pepels, Werner
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2008
Persistent link: https://www.econbiz.de/10003767434
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Mediaplanung - Voraussetzungen, Auswahlkriterien und Entscheidungslogik
Unger, Fritz
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Handbuch Medienmanagement : mit 46 Tabellen
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(pp. 735-760)
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2006
Persistent link: https://www.econbiz.de/10003281632
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