//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbuch Medienmanagement : mit 46 Tabellen"
~person:"Martí-Parreño, José"
~person:"Pepels, Werner"
~person:"Unger, Fritz"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemedium"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
1
Advertising planning
1
Werbeplanung
1
Werbeträger
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Martí-Parreño, José
Pepels, Werner
Unger, Fritz
Published in...
All
Handbuch Medienmanagement : mit 46 Tabellen
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Engaging consumers through branded entertainment and convergent media
1
Organisation und praktische Anwendung
1
The journal of brand management : an international journal
1
UTB / Betriebswirtschaftslehre
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Mediaplanung - Voraussetzungen, Auswahlkriterien und Entscheidungslogik
Unger, Fritz
- In:
Handbuch Medienmanagement : mit 46 Tabellen
,
(pp. 735-760)
.
2006
Persistent link: https://www.econbiz.de/10003281632
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->