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~isPartOf:"Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle"
~subject:"Betriebliches Informationssystem"
~subject:"Theorie"
~subject:"Theory"
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Wettbewerbsanalyse
Hildebrandt, Lutz
;
Klapper, Daniel
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 493-516)
.
2007
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