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~isPartOf:"Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation"
~subject:"Brand management"
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Brand management
Sponsoring
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Sponsorship
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4
Marketingmanagement
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Werbewirkung
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German
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Esch, Franz-Rudolf
1
Ringle, Tanja
1
Strödter, Kristina
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Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
Journal of business research : JBR
11
International journal of sports marketing & sponsorship
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sport management and marketing : IJSMM
6
The journal of brand management : an international journal
6
The journal of product & brand management
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of strategic marketing
4
SpringerLink / Bücher
4
Gabler Edition Wissenschaft
3
Innovatives Markenmanagement
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Psychology & marketing
3
Sport management review
3
AMS review : official publication of the Academy of Marketing Science
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
Journal of customer behaviour
2
Journal of marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Research
2
Scientific Annals of Economics and Business
2
Springer eBook Collection / Business and Economics
2
Trademarks, brands, and competitiveness
2
A reader in marketing communications
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Applied Marketing Science /Angewandte Marketingforschung
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Brand Content : die Marke als Medienereignis
1
Branded spaces : experience enactments and entanglements
1
Business and Economic Research : BER
1
Cogent business & management
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
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Sponsoring im Rahmen der identitätsorientierten Markenführung
Ringle, Tanja
- In:
Handbuch Sponsoring : erfolgreiche Marketing- und …
,
(pp. 229-241)
.
2008
Persistent link: https://www.econbiz.de/10003640905
Saved in:
2
Integration des Sponsoring in die Kommunikation zum Aufbau und zur Stärkung von Marken
Esch, Franz-Rudolf
;
Strödter, Kristina
- In:
Handbuch Sponsoring : erfolgreiche Marketing- und …
,
(pp. 243-258)
.
2008
Persistent link: https://www.econbiz.de/10003640913
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