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Communication media
3
Kommunikationsmedien
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Public relations
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Öffentlichkeitsarbeit
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Brand management
1
Communication science
1
Kommunikationswissenschaft
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Markenführung
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Marketing management
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Marketingmanagement
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German
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Scheufele, Bertram
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Schulz-Bruhdoel, Norbert
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Szyszka, Peter
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Handbuch Unternehmenskommunikation
Journal of media business studies
36
The handbook of political economy of communications
25
The journal of media economics
21
Journal of public economics
18
Journal of communication management : an international journal
17
European journal of political economy
14
Journal of economic behavior & organization : JEBO
14
Technological forecasting & social change : an international journal
13
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
12
JMM : the international journal on media management
12
Political economies of the media : the transformation of the global media industries
12
Corporate communications : an international journal
11
Journal of business ethics : JOBE
11
Applied economics
10
Information economics and policy : IEP
10
The right to tell : the role of mass media in economic development /The World Bank
10
Young consumers : insight and ideas for responsible marketers
10
Economics letters
9
Journal of business research : JBR
9
Applied economics letters
8
Corporate reputation review : an international journal
8
European economic review : EER
8
Journal of marketing communications
8
Media Governance in Europa : Regulierung - Partizipation - Mitbestimmung ; [internationales Symposion im Juni 2009 in Hamburg unter dem Titel Media goverance in Europe - regulation, participation, codetermination]
8
The media industries and their markets : quantitative analyses
8
Emerging markets, finance and trade : EMFT
7
Finance research letters
7
International review of financial analysis
7
Journal of banking & finance
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Public choice
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
Handbook of media economics ; volume 1
6
International review of economics & finance : IREF
6
Medien im Marketing : Optionen der Unternehmenskommunikation
6
The global public relations handbook : theory, research, and practice
6
Tourism management : research, policies, practice
6
Advertising and violence : concepts and perspectives
5
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
5
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Kommunikation und Medien: Grundbegriffe, Theorien und Konzepte
Scheufele, Bertram
- In:
Handbuch Unternehmenskommunikation
,
(pp. 89-122)
.
2007
Persistent link: https://www.econbiz.de/10003440835
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2
Pressearbeit: gute Geschäfte auf Gegenseitigkeit
Schulz-Bruhdoel, Norbert
- In:
Handbuch Unternehmenskommunikation
,
(pp. 399-418)
.
2007
Persistent link: https://www.econbiz.de/10003441223
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3
Kommunikation mit dem Kunden: Marken-PR und Produkt-PR als Instrumente der Marktkommunikation
Szyszka, Peter
- In:
Handbuch Unternehmenskommunikation
,
(pp. 741-756)
.
2007
Persistent link: https://www.econbiz.de/10003441807
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