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~isPartOf:"Handbuch der Marktforschung"
~subject:"Market research"
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Market research
Consumer behaviour
6
Konsumentenverhalten
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Marktforschung
5
Advertising planning
2
Target group
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Werbeplanung
2
Zielgruppe
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Brand
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Category Management
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German
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Almhofer, Helmut
1
Barth, Bertram
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Grimmer, Thorsten
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Kreutzer, Andreas
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Schwediwy, Tobias
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Handbuch der Marktforschung
Journal of marketing research : JMR
63
Journal of business research : JBR
32
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
19
Marketing letters : a journal of research in marketing
16
Journal of retailing and consumer services
15
International journal of market research
14
Gabler Edition Wissenschaft
13
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Consumer goods Europe
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The marketing review
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing : ZFP ; journal of research and management
9
Marketing theory
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
SpringerLink / Bücher
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
European journal of operational research : EJOR
6
Journal of fashion marketing and management
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Discussion paper / Tinbergen Institute
5
European journal of marketing
5
Europäische Hochschulschriften / 5
5
Handbook of consumer psychology
5
International journal of wine business research
5
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ECONIS (ZBW)
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1
Mystery Shopping : "just in time" ; Information mit den Augen des Kunden
Almhofer, Helmut
- In:
Handbuch der Marktforschung
,
(pp. 33-38)
.
2007
Persistent link: https://www.econbiz.de/10003536377
Saved in:
2
Der "emotionale Konsument" : brauchen wir eine ganz andere Marktforschung
Barth, Bertram
- In:
Handbuch der Marktforschung
,
(pp. 39-43)
.
2007
Persistent link: https://www.econbiz.de/10003536378
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3
Promotionen auf dem Prüfstand : der Promotion Planner
Grimmer, Thorsten
- In:
Handbuch der Marktforschung
,
(pp. 93-98)
.
2007
Persistent link: https://www.econbiz.de/10003536388
Saved in:
4
Die Grenzen der Marktforschung
Kreutzer, Andreas
- In:
Handbuch der Marktforschung
,
(pp. 149-152)
.
2007
Persistent link: https://www.econbiz.de/10003536399
Saved in:
5
Verbraucherpanels : den Konsumenten im Focus
Schwediwy, Tobias
- In:
Handbuch der Marktforschung
,
(pp. 194-199)
.
2007
Persistent link: https://www.econbiz.de/10003536407
Saved in:
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