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~isPartOf:"Handel und Internationales Marketing / Retailing and International Marketing"
~subject:"China"
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China
International marketing
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Internationales Marketing
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Brand management
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Markenführung
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Markenpolitik
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Multinationales Unternehmen
2
Transnational corporation
2
Behavioral economics
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Betriebsform
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Corporate reputation
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Cross-cultural management
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Cultural identity
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Einzelhandel
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Einzelhandelsbetrieb
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Emerging economies
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Estimation
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Fashion
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Firmenimage
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France
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Frankreich
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Interkulturelles Management
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Kulturelle Identität
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Mehrgleisiger Vertrieb
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Mode
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Multichannel strategy
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Multikanalvertrieb
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OECD countries
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OECD-Staaten
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Retail format
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Retail trade
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Strategisches Management
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Textile distribution
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Pennemann, Karin
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Schröder, Christoph
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Handel und Internationales Marketing / Retailing and International Marketing
Journal of global marketing
12
Journal of business research : JBR
10
Journal of international marketing
9
Asia Pacific journal of marketing and logistics
6
SpringerLink / Bücher
6
International business review : the official journal of the European International Business Academy
5
International marketing review
4
Journal of business ethics : JOBE
4
Cross cultural management : an international journal
3
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
International journal of Chinese culture and management : IJCCM
3
Journal of international consumer marketing
3
Management international review : mir ; journal of international business
3
SAGE library in marketing
3
The globalisation of Chinese business : implications for multinational investors
3
The journal of consumer marketing
3
A Wall Street journal book
2
Brand management in emerging markets : theories and practice
2
Business horizons
2
Contributions to Economics
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Han gug gae bal yeon gu
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Harvard business review : HBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
2
Journal of China marketing
2
Journal of euromarketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Reihe China
2
Review of world economics
2
Springer Gabler Research
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The replication of retail fashion formats into foreign countries : a qualitative analysis
Schröder, Christoph
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2015
Persistent link: https://www.econbiz.de/10010428634
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2
Retail internationalization in emerging countries : the positioning of global retail brands in China
Pennemann, Karin
-
2013
Persistent link: https://www.econbiz.de/10009758119
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