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~isPartOf:"Harnessing the power of social media and web analytics"
~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Harnessing the power of social media and web analytics
Web 2.0 : neue Perspektiven für Marketing und Medien
Social Branding : Strategien - Praxisbeispiele - Perspektiven
18
Handbook of research on integrating social media into strategic marketing
17
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Cases on strategic social media utilization in the nonprofit sector
6
Computer-mediated marketing strategies : social media and online brand communities
6
E-marketing ; Vol. 1
6
Strategic corporate communication in the digital age
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Digital and social media marketing : a results-driven approach
5
Digitale Kommunikation
5
Online reputation management in destination and hospitality : what we know, what we need to know
5
Digital Business in Africa : Social Media and Related Technologies
4
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
4
Leveraging computer-mediated marketing environments
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Consumer psychology in a social media world
3
Contemporary issues in social media marketing
3
Digital advertising : theory and research
3
E-marketing ; Vol. 2
3
E-marketing ; Vol. 3
3
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
3
Ethical practice of social media in public relations
3
Interdisciplinary management research XVI ; 1
3
Marketing analysis in sport business : global perspectives
3
Marketing in the cyber era : strategies and emerging trends
3
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Research perspectives on social media influencers and brand communication
3
The SAGE handbook of social media marketing
3
The Wiley Blackwell handbook of the psychology of the Internet at work
3
WEB 2.0 : Hype oder Substanz?
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advertising, promotion, and new media
2
Application of gaming in new media marketing
2
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
2
Branding and sustainable competitive advantage : building virtual presence
2
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ECONIS (ZBW)
8
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date (oldest first)
1
Social media marketing in emerging economies : case study of three Indian firms
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Harnessing the power of social media and web analytics
,
(pp. 79-101)
.
2014
Persistent link: https://www.econbiz.de/10010340872
Saved in:
2
Marketing in an interactive world : the evolving nature of communication processes using social media
Sasser, Sheila L.
;
Kilgour, Mark
;
Hollebeek, Linda D.
- In:
Harnessing the power of social media and web analytics
,
(pp. 29-52)
.
2014
Persistent link: https://www.econbiz.de/10010340875
Saved in:
3
Marketing meets social media : classification and evolution of Internet marketing
Ayanso, Anteneh
;
Lertwachara, Kaveepan
;
Mokaya, Brian
- In:
Harnessing the power of social media and web analytics
,
(pp. 1-28)
.
2014
Persistent link: https://www.econbiz.de/10010340878
Saved in:
4
Markenmanagement im Web 2.0 und Web 3D am Beispiel von Mercedes-Benz
Dörrenbächer, Sven
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 175-189)
.
2011
Persistent link: https://www.econbiz.de/10008666776
Saved in:
5
Internet Marketing im Web 2.0 am Beispiel von eBay
Erhard, Christian
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 159-173)
.
2011
Persistent link: https://www.econbiz.de/10008666777
Saved in:
6
Internet Marketing im Web 2.0 am Beispiel von eBay
Erhard, Christian
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 191-209)
.
2008
Persistent link: https://www.econbiz.de/10003652463
Saved in:
7
Motive und Wirkungen im viralen Marketing
Schulz, Sebastian
;
Mau, Gunnar
;
Löffler, Stella
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 249-268)
.
2008
Persistent link: https://www.econbiz.de/10003652495
Saved in:
8
Word-of-Mouth im Web 2.0 am Beispiel von Kinofilmen
Kilian, Thomas
;
Walsh, Gianfranco
;
Zenz, René
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 321-338)
.
2008
Persistent link: https://www.econbiz.de/10003652509
Saved in:
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