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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Beziehungsmarketing"
~subject:"USA"
~subject:"Welt"
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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International journal of sport management and marketing : IJSMM
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Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
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Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
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Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
Saved in:
2
Werben mit Stars
Plank, Kevin
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
8
,
pp. 74-79
Persistent link: https://www.econbiz.de/10009565455
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