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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of marketing"
~isPartOf:"Kontakt & Studium"
~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
~subject:"Competitive advantage"
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Harvard business review : HBR
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of marketing
Kontakt & Studium
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Customer loyalty is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
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2
Old habits die hard, but they do die
McGrath, Rita Gunther
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 54-57
Persistent link: https://www.econbiz.de/10011632648
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3
The coherence premium
Leinwand, Paul
;
Mainardi, Cesare
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 86-92
Persistent link: https://www.econbiz.de/10003982508
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