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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Kontakt & Studium"
~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
~language:"eng"
~person:"Leinwand, Paul"
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Harvard business review : HBR
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Kontakt & Studium
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
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Leinwand, Paul
;
Mainardi, Cesare
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 86-92
Persistent link: https://www.econbiz.de/10003982508
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