//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Internet marketing
180
Online-Marketing
180
Social Web
82
Social web
82
Consumer behaviour
77
Konsumentenverhalten
77
Online retailing
58
Online-Handel
58
E-commerce
52
Electronic Commerce
52
Viral marketing
46
Virales Marketing
46
social media
29
Advertising effects
27
Beziehungsmarketing
27
Relationship marketing
27
Werbewirkung
27
Internet
23
Confidence
17
USA
17
Vertrauen
17
Website
17
Brand management
16
Search engine
16
Suchmaschine
16
United States
16
Advertising
15
Werbung
15
Einzelhandel
14
Retail trade
14
Preismanagement
12
Pricing strategy
12
online reviews
11
Digital platform
10
Digitale Plattform
10
Brand image
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenimage
9
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Arroyo, Pilar
1
Barwise, Patrick
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chauhan, Sandeep
1
Chen, Lihong
1
Deshmukh, Siddharth
1
Emrich, Oliver
1
Ersoy, Ayse Begum
1
Gautam, Vikas
1
Gupta, Seema
1
Holt, Douglas B.
1
Jacob, Jayanth
1
Janakiraman, Ramkumar
1
Janmohammadi, Mahshid
1
John, Ansey
1
John, Leslie K.
1
Kishore, Amit
1
Kumar, Subodha
1
Majumdar, Sudipa
1
Mallipeddi, Rakesh R.
1
Manna, Reshmi
1
Mathur, Manisha
1
Meehan, Sean A.
1
Mochon, Daniel
1
Moe, Wendy
1
Murugan, Nithya
1
Ningthoujam, Sombala
1
Pujari, Vijay
1
Schwartz, Janet
1
Thanasi-Boçe, Marsela
1
Topuz, Yusuf Volkan
1
Trivedi, Jay P.
1
Yan, Xinfeng
1
Zhang, Kunpeng
1
Çelik, Süleyman
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Journal of internet commerce
15
Cogent business & management
14
Tourism management : research, policies, practice
14
SpringerLink / Bücher
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
Journal of advertising research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
3
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
4
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
5
Measuring brand favorability using large-scale social media data
Zhang, Kunpeng
;
Moe, Wendy
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Saved in:
6
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.
;
Janakiraman, Ramkumar
;
Kumar, Subodha
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Saved in:
7
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
8
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
9
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
10
Wooing the consumer in a six-second commercial! : measuring the efficacy of bumper advertisements on YouTube
Trivedi, Jay P.
;
Deshmukh, Siddharth
;
Kishore, Amit
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 307-322
Persistent link: https://www.econbiz.de/10012251139
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->