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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Siddiqui, Masood H."
~subject:"India"
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Harvard business review : HBR
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of electronic marketing and retailing : IJEMR
Vikalpa : the journal for decision makers
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Proposing a hierarchical utility package with reference to mobile advertising
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
International journal of e-business research : an …
7
(
2011
)
1
,
pp. 71-92
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