//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~person:"Brooks, Gillian"
~subject:"Firmenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Brand management
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Markenführung
2
Online-Marketing
2
Social Web
2
Social web
2
Advertising effects
1
Beziehungsmarketing
1
Brand image
1
Corporate reputation
1
Markenimage
1
Relationship marketing
1
Reputation
1
Social network
1
Soziales Netzwerk
1
Sponsoring
1
Sponsorship
1
Twitter
1
Viral marketing
1
Virales Marketing
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
Werbewirkung
1
advertising campaign intent
1
brand driver
1
brand engagement
1
brand reputation tracker
1
consumer decision journey
1
corporate reputation
1
customer equity
1
influencer marketing
1
relationship driver
1
social media influencers
1
social media mining
1
social network sites
1
socialmedia platform
1
sponsored bloggers
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brooks, Gillian
Chabuk, Timur
1
Elsaid, Abdel Moneim M. K.
1
Goldsmith, Ronald E.
1
Huang, Ming-Hui
1
Knight, Michael B.
1
Rand, William
1
Rust, Roland T.
1
Stephen, Andrew T.
1
Swilley, Esther
1
more ...
less ...
Published in...
All
Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->