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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~person:"Grewal, Dhruv"
~subject:"Internet marketing"
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Internet marketing
Online-Marketing
2
Social Web
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Social web
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Beschwerdemanagement
1
Beziehungsmarketing
1
Brand management
1
Complaint management
1
Consumer behaviour
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Data Mining
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Markenführung
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Relationship marketing
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Viral marketing
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Virales Marketing
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de-escalation
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digital service recovery
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message dynamics
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negative arousal
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online brand community
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online firestorms
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Grewal, Dhruv
Katona, Zsolt
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Narayanan, Sridhar
3
Shin, Jiwoong
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Stephen, Andrew T.
3
Al-Adwan, Ahmad Samed
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Bleier, Alexander
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Brooks, Gillian
2
Cazier, Joseph A.
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Donthu, Naveen
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Goldsmith, Ronald E.
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Guillory, Monica D.
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Heiens, Richard A.
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Herhausen, Dennis
2
Hou, Jianwei
2
Kannan, P. K.
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Lohtia, Ritu
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Moe, Wendy W.
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Narayanaswamy, Ravi
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Palmatier, Robert W.
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Reinartz, Werner J.
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Roblek, Vasja
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Schweidel, David A.
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Sharma, Varinder M.
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Teixeira, Thales
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Trusov, Michael
2
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1
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agah, Arvin
1
Ahmed, Aun
1
Akrimi, Yosra
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of the Academy of Marketing Science
3
Journal of retailing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing education : JME
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ECONIS (ZBW)
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Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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