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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~person:"Narayanaswamy, Ravi"
~person:"Shin, Jiwoong"
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Narayanaswamy, Ravi
Shin, Jiwoong
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Jerath, Kinshuk
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Narayanan, Sridhar
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
2
International journal of electronic customer relationship management : IJECRM
1
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Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
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2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
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3
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
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4
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
Saved in:
5
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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