//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Markenführung"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Social web
Internet marketing
142
Online-Marketing
142
Consumer behaviour
75
Konsumentenverhalten
75
Social Web
64
E-commerce
37
Electronic Commerce
37
Online retailing
35
Online-Handel
35
Viral marketing
34
Virales Marketing
34
Beziehungsmarketing
32
Relationship marketing
32
Brand management
24
Advertising effects
21
Werbewirkung
21
social media
19
Advertising
16
Website
16
Werbung
16
Einzelhandel
15
Retail trade
15
Confidence
14
USA
14
Vertrauen
14
United States
13
Brand image
11
Internet
11
Markenimage
11
Marketing management
11
Marketingmanagement
11
Customer satisfaction
9
Kundenzufriedenheit
9
Mobile communications
7
Mobilkommunikation
7
e-commerce
7
Brand
6
India
6
more ...
less ...
Online availability
All
Undetermined
36
Free
5
Type of publication
All
Article
70
Type of publication (narrower categories)
All
Article in journal
70
Aufsatz in Zeitschrift
70
Language
All
English
70
Author
All
Stephen, Andrew T.
3
Al-Adwan, Ahmad Samed
2
Bleier, Alexander
2
Brooks, Gillian
2
Donthu, Naveen
2
Grewal, Dhruv
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Herhausen, Dennis
2
Lohtia, Ritu
2
Moe, Wendy W.
2
Narayanaswamy, Ravi
2
Palmatier, Robert W.
2
Roblek, Vasja
2
Schweidel, David A.
2
Abou-Elgheit, Emad
1
Ahmed, Aun
1
Al-Essa, Maha
1
Alhorani, Alaa
1
Ali, Omar
1
Amritesh
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Atkins, Kelly Green
1
Ballings, Michel
1
Barbosa, Belem
1
Barwise, Patrick
1
Ben Yahia, Imene
1
Berger, Jonah
1
Bertoncelj, Andrej
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Carson, Stephen J.
1
Castillo, Gricel
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chauhan, Sandeep
1
more ...
less ...
Published in...
All
Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of business research : JBR
204
International journal of internet marketing and advertising : IJIMA
118
Journal of retailing and consumer services
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
International journal of advertising : the review of marketing communications
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Journal of marketing communications
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
55
Technological forecasting & social change : an international journal
55
The journal of product & brand management
51
Tourism management : research, policies, practice
48
International journal of hospitality management
47
Business horizons
44
Information systems research : ISR
44
Cogent business & management
43
Journal of internet commerce
42
International journal of technology marketing : IJTMkt
38
Journal of management information systems : JMIS
38
SpringerLink / Bücher
36
Marketing intelligence & planning
35
The journal of brand management : an international journal
35
Journal of advertising research
32
Electronic commerce research
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Journal of promotion management : JPM
29
International journal of contemporary hospitality management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of electronic commerce research : JECR
27
Journal of strategic marketing
27
Journal of marketing management : MM
26
Springer eBook Collection
26
Journal of hospitality marketing & management
25
Journal of travel and tourism marketing
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Psychology & marketing
25
more ...
less ...
Source
All
ECONIS (ZBW)
70
Showing
1
-
10
of
70
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
6
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
7
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
8
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
9
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
10
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->