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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~language:"eng"
~subject:"India"
~subject:"Social web"
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India
Social web
Internet marketing
95
Online-Marketing
95
Consumer behaviour
47
Konsumentenverhalten
47
Social Web
38
E-commerce
33
Electronic Commerce
33
Online retailing
27
Online-Handel
27
Beziehungsmarketing
24
Relationship marketing
24
Viral marketing
19
Virales Marketing
19
Brand management
14
Confidence
14
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Vertrauen
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social media
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Al-Adwan, Ahmad Samed
2
Donthu, Naveen
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Lohtia, Ritu
2
Narayanaswamy, Ravi
2
Roblek, Vasja
2
Abou-Elgheit, Emad
1
Ahmed, Aun
1
Al-Essa, Maha
1
Alhorani, Alaa
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1
Amritesh
1
Araujo, Priscila Graziele
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Ben Yahia, Imene
1
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1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chaudhuri, Ranjan
1
Chauhan, Sandeep
1
Chen, Alex Fei-long
1
Chen, Lihong
1
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1
Constantinides, Efthymios
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1
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1
Gautam, Vikas
1
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1
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1
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1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
186
International journal of internet marketing and advertising : IJIMA
110
Journal of retailing and consumer services
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of advertising : the review of marketing communications
59
Journal of marketing communications
59
Industrial marketing management : the international journal for industrial and high-tech firms
56
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
49
International journal of hospitality management
45
Business horizons
44
Information systems research : ISR
44
The journal of product & brand management
43
Journal of internet commerce
41
Cogent business & management
40
Journal of management information systems : JMIS
38
International journal of technology marketing : IJTMkt
36
International journal of business information systems : IJBIS
32
Marketing intelligence & planning
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
The journal of brand management : an international journal
30
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of strategic marketing
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : JPM
23
Young consumers : insight and ideas for responsible marketers
23
Journal of the Academy of Marketing Science
21
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ECONIS (ZBW)
43
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
4
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
5
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
6
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
7
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
8
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
9
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
10
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
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