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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Gregoire, Kent"
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Harvard business review : HBR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Giamanco, Barbara
;
Gregoire, Kent
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 88-93
Persistent link: https://www.econbiz.de/10009568156
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