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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of economic behavior & organization : JEBO"
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Search: subject_exact:"Bespielte Medien"
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Bespielte Medien
6
Pre-recorded media
6
Advertising effects
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Music industry
2
Musikwirtschaft
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USA
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1955-1988
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Adermon, Adrian
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Kadomskaia, Veronika
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Harvard business review : HBR
Journal of advertising research
Journal of economic behavior & organization : JEBO
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7
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International journal of selection and assessment
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Networks and spatial economics : a journal of infrastructure modeling and computation
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Queen's Economics Department working paper
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The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
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ECONIS (ZBW)
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1
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
Saved in:
2
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
3
Piracy and music sales : the effects of an anti-piracy law
Adermon, Adrian
;
Liang, Che-yuan
- In:
Journal of economic behavior & organization : JEBO
105
(
2014
),
pp. 90-106
Persistent link: https://www.econbiz.de/10010465051
Saved in:
4
Blockbuster's former CEO on sparring with an activist shareholder
Antioco, John
- In:
Harvard business review : HBR
89
(
2011
)
4
,
pp. 39-44
Persistent link: https://www.econbiz.de/10008991407
Saved in:
5
Should you invest in the long tail?
Elberse, Anita
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 88-96
Persistent link: https://www.econbiz.de/10003736018
Saved in:
6
Product variety and market structure : a new measure and a simple test
Alexander, Peter J.
- In:
Journal of economic behavior & organization : JEBO
32
(
1997
)
2
,
pp. 207-214
Persistent link: https://www.econbiz.de/10001226335
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