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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of advertising research"
~language:"eng"
~person:"Kadomskaia, Veronika"
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Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
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