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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of business economics : JBE"
~subject:"Marketingmanagement"
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Marketingmanagement
Theorie
249
Theory
249
USA
240
United States
240
Strategic management
186
Strategisches Management
186
Deutschland
127
Germany
127
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114
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114
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104
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97
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97
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92
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92
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87
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87
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74
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74
Marketing management
73
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72
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72
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70
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70
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67
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56
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Herrmann, Andreas
4
Hruschka, Harald
4
Bauer, Hans H.
2
Edelman, David C.
2
Huber, Frank
2
Krafft, Manfred
2
Mela, Carl F.
2
Morgan, Neil A.
2
Simon, Hermann
2
Ahmed, Zafar U.
1
Albers, Sönke
1
Alden, Vernon R.
1
Aral, Sinan
1
Ascarza, Eva
1
Bertini, Marco
1
Bharadwaj, Sundar
1
Birnbaum, Daniel
1
Brettel, Malte
1
Brinker, Scott
1
Brockhoff, Klaus
1
Bruhn, Manfred
1
Carlotti, Steve
1
Champniss, Guy
1
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1
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1
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1
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1
Dawar, Niraj
1
De Swaan Arons, Marc
1
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1
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1
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1
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1
Gerpott, Torsten J.
1
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1
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Harvard business review : HBR
Journal of business economics : JBE
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
193
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
73
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1
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
2
How to design an AI marketing strategy : what the technology can do today : and what’s next
Davenport, Thomas H.
;
Guha, Abhijit
;
Grewal, Dhruv
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 42-47
Persistent link: https://www.econbiz.de/10012627556
Saved in:
3
Why you aren't getting more from your marketing AI : chances are, you haven’t asked the right questions
Ascarza, Eva
;
Ross, Michael
;
Hardie, Bruce G. S.
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 48-54
Persistent link: https://www.econbiz.de/10012627565
Saved in:
4
Don't buy the wrong marketing tech : instead, take these three steps
Mela, Carl F.
;
Cooper, Brian
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 54-59
Persistent link: https://www.econbiz.de/10012627572
Saved in:
5
Competing on customer journeys
Edelman, David C.
;
Singer, Marc G.
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
Saved in:
6
Ist Marktorientierung ansteckend? : der Transfer der Marktorientierung über Hierarchieebenen ; eine empirische Mehrebenenuntersuchung
Kraus, Florian
;
Lingenfelder, Michael
;
Wieseke, Jan
- In:
Journal of business economics : JBE
80
(
2010
)
4
,
pp. 383-416
Persistent link: https://www.econbiz.de/10003956288
Saved in:
7
Janelle Mináe
Monáe, Janelle
(
interviewee
);
Nickisch, Curt
(
interviewer
)
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 152
Persistent link: https://www.econbiz.de/10012289057
Saved in:
8
Is your marketing organization ready for what's next? : a framework for aligning growth strategies and capabilities
Rodríguez-Vilá, Omar
;
Bharadwaj, Sundar
;
Morgan, Neil A.
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 104-113
Persistent link: https://www.econbiz.de/10012508523
Saved in:
9
T-Mobile's CEO on winning market share by trash-talking rivals
Legere, John
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 37-42
Persistent link: https://www.econbiz.de/10011632641
Saved in:
10
The elusive green consumer : people say they want sustainable products, but they don’t tend to buy them : here’s how to change that
White, Katherine
;
Hardisty, David J.
;
Habib, Rishad
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 124-133
Persistent link: https://www.econbiz.de/10012039693
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