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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"United States"
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Advertising effects
United States
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Harvard business review : HBR
Journal of retailing and consumer services
Journal of advertising research
30
Journal of advertising : official publication of the American Academy of Advertising
26
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
18
Health marketing quarterly
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
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International journal of advertising : the review of marketing communications
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The silver market phenomenon : business opportunities in an era of demographic change
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European journal of marketing : EJM
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Harvard-Business-Manager : das Wissen der Besten
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
Saved in:
2
Should you sell that product?
Fairchild, Gregory
- In:
Harvard business review : HBR
93
(
2015
)
1/2
,
pp. 113-117
Persistent link: https://www.econbiz.de/10010479327
Saved in:
3
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
Saved in:
4
Make your best customers even better
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 23-25
Persistent link: https://www.econbiz.de/10010339569
Saved in:
5
Muy local : differentiating Hispanic and Caucasian shoppers of locally produced foods in US grocery
Campbell, Jeffrey
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10009759782
Saved in:
6
Consumers' channel choice for university-licensed products : exploring factors of consumer acceptance with social identification
Yang, Sujin
;
Park, Jungkun
;
Park, Jihye
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 165-174
Persistent link: https://www.econbiz.de/10003458641
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