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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~type_genre:"Reprint"
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Search: subject:"Management"
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Brand management
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
3
Brand image
3
Competitive strategy
3
Markenimage
3
Product management
3
Produktmanagement
3
Relationship marketing
3
Wettbewerbsstrategie
3
Bundling strategy
2
Consumer behaviour
2
Customer satisfaction
2
Dienstleistungssektor
2
Erfolgsfaktor
2
Innovation
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
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2
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2
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2
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1
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Type of publication
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Article
21
Type of publication (narrower categories)
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Reprint
Article in journal
886
Aufsatz in Zeitschrift
886
Case study
93
Fallstudie
93
Interview
53
Aufsatz im Buch
17
Book section
17
Bibliografie enthalten
1
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1
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1
Rangliste
1
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21
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Schlesinger, Leonard A.
2
Tellis, Gerard J.
2
Acito, Frank
1
Berry, Leonard L.
1
Bolton, Ruth N.
1
Brodie, Roderick J.
1
Chandy, Rajesh K.
1
Collis, David
1
Cooper, Robert G.
1
Czellar, Sandor
1
Frazer, Charles F.
1
Glynn, Mark S.
1
Golder, Peter N.
1
Grewal, Dhruv
1
Harker, Debra
1
Harker, Michael
1
Hawken, Paul
1
Heskett, James L.
1
Jacobs, Gabriele
1
Jap, Sandy D.
1
Jones, Thomas O.
1
Keller, Kevin Lane
1
Kotter, John P.
1
Levy, Michael
1
Little, Victoria
1
Loveman, Gary W.
1
Lovins, Amory
1
Lovins, L. Hunter
1
Lusch, Robert F.
1
Mathieu, Valérie
1
Montgomery, Cynthia A.
1
Parasuraman, A.
1
Rekom, Johan van
1
Sasser, W. E.
1
Shankar, Venkatesh
1
Spiro, Rosann L.
1
Strahle, William M.
1
Strebinger, Andreas
1
Vargo, Stephen L.
1
Verlegh, Peeter W. J.
1
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Harvard business review : HBR
Marketing-mix strategies - product strategy and promotion strategy
Corporate social responsibility
41
Strategic information systems ; Vol. 2
38
H. Igor Ansoff ; Vol. 2
32
International management of research and development
30
International HRM: the MNE perspective
26
Investment performance measurement : evaluating and presenting results
26
An Elgar reference collection
25
Leading organizations : perspectives for a new era
25
Strategic information systems ; Vol. 3
25
Business ethics and strategy ; Vol. 1
22
Relational and functional integration
22
Critical perspectives on business and management
21
Corporate brand and corporate reputation
20
The merger and acquisition process
20
Accounting theory ; Vol. 2
19
Change management ; Vol. 3
19
HRM defined and in organizational context
18
Managing learning and knowledge
18
Michael Porter ; Vol. 1
18
Michael Porter ; Vol. 2
18
Operational integration
18
The international library of critical writings in economics
18
Discovering leadership
17
H. Igor Ansoff ; Vol. 1
17
Marketing strategy processes and tools
17
Measuring and managing brands
17
Mergers and acquisitions
17
Integration, governance and performance
16
Strategy, structure and leadership
16
Business ethics and strategy ; Vol. 2
15
Change management ; Vol. 2
15
Chris Argyris : critical evaluations in business and management
15
Cross-national comparative human resource management
15
Strategy and globalization ; Vol. 3
15
Diversification and growth of the firm
14
International marketing ; Vol. 3
14
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
14
Sage library in business & management
14
Brand management ; Vol. 2
13
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Source
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ECONIS (ZBW)
21
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21
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date (oldest first)
1
The role of strategic selling in the company turnaround process
Harker, Michael
;
Harker, Debra
-
2009
Persistent link: https://www.econbiz.de/10003836362
Saved in:
2
A road map for natural capitalism
Lovins, Amory
;
Lovins, L. Hunter
;
Hawken, Paul
- In:
Harvard business review : HBR
85
(
2007
)
7/8
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003535524
Saved in:
3
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
Saved in:
4
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836368
Saved in:
5
Choosing strategies for change
Kotter, John P.
;
Schlesinger, Leonard A.
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 130-139
Persistent link: https://www.econbiz.de/10003736025
Saved in:
6
First to market, first to fail? : real causes of enduring market leadership
Tellis, Gerard J.
;
Golder, Peter N.
-
2009
Persistent link: https://www.econbiz.de/10003836296
Saved in:
7
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
8
Communication and control processes in the delivery of service quality
Zeithaml, Valerie A.
;
Berry, Leonard L.
;
Parasuraman, A.
-
2009
Persistent link: https://www.econbiz.de/10003836350
Saved in:
9
Creative strategy : a
management
perspective
Frazer, Charles F.
-
2009
Persistent link: https://www.econbiz.de/10003836354
Saved in:
10
Marketing and sales : strategic alignment and functional implementation
Strahle, William M.
;
Spiro, Rosann L.
;
Acito, Frank
-
2009
Persistent link: https://www.econbiz.de/10003836360
Saved in:
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