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~isPartOf:"Harvard business review : HBR"
~person:"Ahmed, Zafar U."
~subject:"Marketing management"
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Harvard business review : HBR
Journal of transnational management : the official journal of the International Management Development Association
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World-class bull
Humphreys, John
;
Ahmed, Zafar U.
;
Pryor, Mildred
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003847415
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