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~isPartOf:"Harvard business review : HBR"
~person:"Bertini, Marco"
~subject:"Marketing management"
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Time for a unified campaign?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
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