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~isPartOf:"Harvard business review : HBR"
~person:"Dev, Chekitan S."
~person:"Pisano, Gary P."
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Brand management
6
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Dev, Chekitan S.
Pisano, Gary P.
Martin, Roger L.
13
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11
Porter, Michael E.
11
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9
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Harvard business review : HBR
Working papers / Harvard Business School, Division of Research
7
The Cornell School of hotel administration handbook of applied hospitality strategy
3
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2
Harvard-Business-Manager : das Wissen der Besten
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of economic geography
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Knowledge directions : with 57 tables
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1
You need an innovation strategy
Pisano, Gary P.
- In:
Harvard business review : HBR
93
(
2015
)
6
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011296658
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2
The hard truth about innovative cultures
Pisano, Gary P.
- In:
Harvard business review : HBR
97
(
2019
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011980425
Saved in:
3
Prune the brand portfolio? : after a big merger, a global hotel company must decide whether to keep or absorb its acquired chains
Dev, Chekitan S.
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 145-149
Persistent link: https://www.econbiz.de/10011879604
Saved in:
4
Which kind of collaboration is right for you?
Pisano, Gary P.
;
Verganti, Roberto
- In:
Harvard business review : HBR
86
(
2008
)
12
,
pp. 78-86
Persistent link: https://www.econbiz.de/10003817607
Saved in:
5
Why leaders don't learn from success
Gino, Francesca
;
Pisano, Gary P.
- In:
Harvard business review : HBR
89
(
2011
)
4
,
pp. 68-74
Persistent link: https://www.econbiz.de/10008991393
Saved in:
6
The corporate brand : help or hindrance?
Dev, Chekitan S.
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 49-53
Persistent link: https://www.econbiz.de/10003621910
Saved in:
7
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 55
Persistent link: https://www.econbiz.de/10003621925
Saved in:
8
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621934
Saved in:
9
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621936
Saved in:
10
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 56
Persistent link: https://www.econbiz.de/10003623088
Saved in:
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