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~isPartOf:"Harvard business review : HBR"
~person:"Dev, Chekitan S."
~type_genre:"Case study"
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The corporate brand : help or hindrance?
Dev, Chekitan S.
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 49-53
Persistent link: https://www.econbiz.de/10003621910
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