//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~person:"Luo, Xueming"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
1
Emotion
1
Konsumentenverhalten
1
Markenführung
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Luo, Xueming
Dev, Chekitan S.
6
Fournier, Susan
2
Ahrendts, Angela
1
Bagga, Charan K.
1
Bardhi, Fleura
1
Barwise, Patrick
1
Bharadwaj, Sundar
1
Dawar, Niraj
1
Decker, Christiane
1
Duboff, Robert
1
Eckhardt, Giana M.
1
Emrich, Oliver
1
Frampton, Jez
1
Ginsberg, Mandy
1
Granoff, Jill
1
Greyser, Stephen A.
1
Grossman, Mindy
1
Holt, Douglas B.
1
Horst, Peter
1
Huchzermeier, Arnd
1
John, Leslie K.
1
Keller, Kevin Lane
1
Kent, Muhtar
1
Kirby, Julia
1
Lee, Lara
1
Loch, Christoph H.
1
Lodish, Leonard M.
1
Meehan, Sean A.
1
Mela, Carl F.
1
Mochon, Daniel
1
Mulani, Narendra P.
1
Nunes, Paul F.
1
Ofek, Elie
1
Pinault, François-Henri
1
Plank, Kevin
1
Raithel, Sascha
1
Reiss, Dani
1
Rodríguez Vilá, Omar
1
Schulze, Horst
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Marketing science
2
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Management information systems : mis quarterly
1
Proceedings, Marketing Strategy Meets Wall Street IV Conference. Singapore Management University, Marketing Strategy Meets Wall Street Conference, Singapore, Singapore, 08.01.2015
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Make the most of a polarizing brand
Luo, Xueming
;
Wiles, Michael
;
Raithel, Sascha
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 29-31
Persistent link: https://www.econbiz.de/10010196180
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->