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~isPartOf:"Harvard business review : HBR"
~subject:"Beziehungsmarketing"
~type:"article"
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Search: subject:"Management"
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Beziehungsmarketing
USA
217
United States
217
Strategic management
154
Strategisches Management
154
Führungsstil
89
Leadership style
89
Organisatorischer Wandel
82
Organizational change
82
Innovation management
73
Innovationsmanagement
73
Führungskräfte
62
Managers
62
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54
Personalführung
54
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51
Transnational corporation
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49
Human Resource Management
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Personalmanagement
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Management
47
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42
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Marketing management
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Marketingmanagement
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Corporate Social Responsibility
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Relationship marketing
30
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Dawar, Niraj
2
Fournier, Susan
2
Freeman, Karen
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Ahuja, Vineet R.
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Avery, Jill
1
Bendle, Neil T.
1
Bernoff, Josh
1
Bertini, Marco
1
Bertolini, Mark
1
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1
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1
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1
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1
Dawar, Sanjay
1
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1
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1
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1
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1
Duncan, David S.
1
Duncan, Ewan
1
Edelman, David C.
1
Freeman, Kenneth W.
1
Grant, Adam M.
1
Gulati, Ranjay
1
Hall, Taddy
1
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Harvard business review : HBR
Journal of business research : JBR
646
Journal of retailing and consumer services
581
Industrial marketing management : the international journal for industrial and high-tech firms
404
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
186
The service industries journal
186
Journal of the Academy of Marketing Science
170
Journal of strategic marketing
164
International journal of electronic customer relationship management : IJECRM
139
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
116
Journal of hospitality marketing & management
115
Tourism management : research, policies, practice
111
The journal of product & brand management
110
Asia Pacific journal of marketing and logistics
106
Journal of service management
105
Marketing intelligence & planning
105
The journal of brand management : an international journal
105
Cogent business & management
102
Journal of retailing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
97
European journal of marketing : EJM
95
Services marketing quarterly
94
The international journal of bank marketing : IJBM
83
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
83
Journal of marketing management : MM
80
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Business horizons
69
Journal of financial services marketing : JFSM
69
European journal of operational research : EJOR
68
International journal of retail & distribution management
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
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ECONIS (ZBW)
30
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1
Knowing when to reinvent
Bertolini, Mark
;
Duncan, David
;
Waldeck, Andrew
- In:
Harvard business review : HBR
93
(
2015
)
12
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011411479
Saved in:
2
The age of continuous connection : new technologies have made 24/7 customer relationships possible : it’s time to change your business model accordingly
Siggelkow, Nicolaj
;
Terwiesch, Christian
- In:
Harvard business review : HBR
97
(
2019
)
3
,
pp. 64-73
Persistent link: https://www.econbiz.de/10012017920
Saved in:
3
Competing on customer journeys
Edelman, David C.
;
Singer, Marc G.
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
Saved in:
4
Marketing in the age of Alexa : aI assistants will transform how companies and customers connect
Dawar, Niraj
;
Bendle, Neil T.
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 80-86
Persistent link: https://www.econbiz.de/10011879672
Saved in:
5
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
6
The right way to close an operation
Freeman, Kenneth W.
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003847435
Saved in:
7
When marketing is strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
Saved in:
8
The truth about customer experience
Rawson, Alex
;
Duncan, Ewan
;
Jones, Conor
- In:
Harvard business review : HBR
91
(
2013
)
9
,
pp. 90-98
Persistent link: https://www.econbiz.de/10009787913
Saved in:
9
Design thinking
Brown, Tim
- In:
Harvard business review : HBR
86
(
2008
)
6
,
pp. 84-92
Persistent link: https://www.econbiz.de/10003733085
Saved in:
10
Know your customers' : "jobs to be done"
Christensen, Clayton M.
;
Hall, Taddy
;
Dillon, Karen
; …
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 54-62
Persistent link: https://www.econbiz.de/10011550443
Saved in:
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