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~isPartOf:"Harvard business review : HBR"
~subject:"Brand management"
~subject:"Marketingmanagement"
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Brand management
Marketingmanagement
USA
217
United States
217
Strategic management
154
Strategisches Management
154
Führungsstil
89
Leadership style
89
Organisatorischer Wandel
82
Organizational change
82
Innovation management
73
Innovationsmanagement
73
Führungskräfte
62
Managers
62
Leadership
54
Personalführung
54
Multinationales Unternehmen
51
Transnational corporation
51
Erfolgsfaktor
49
Human Resource Management
49
Personalmanagement
49
Success factor
49
Management
47
Corporate culture
42
Führungskräfteentwicklung
42
Leadership development
42
Unternehmenskultur
42
Competitive strategy
39
Wettbewerbsstrategie
39
Business model
34
Geschäftsmodell
34
Marketing management
34
Corporate Social Responsibility
33
Corporate social responsibility
33
Beziehungsmarketing
30
Relationship marketing
30
Markenführung
29
Highly skilled workers
28
Hochqualifizierte Arbeitskräfte
28
Risikomanagement
28
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Article
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63
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63
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13
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13
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2
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English
63
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Dev, Chekitan S.
6
Mela, Carl F.
3
Bharadwaj, Sundar
2
Dawar, Niraj
2
Edelman, David C.
2
Fournier, Susan
2
Morgan, Neil A.
2
Whitler, Kimberly A.
2
Ahmed, Zafar U.
1
Ahrendts, Angela
1
Alden, Vernon R.
1
Aral, Sinan
1
Ascarza, Eva
1
Bagga, Charan K.
1
Bardhi, Fleura
1
Barwise, Patrick
1
Bertini, Marco
1
Birnbaum, Daniel
1
Brinker, Scott
1
Carlotti, Steve
1
Champniss, Guy
1
Comstock, Beth
1
Cooper, Brian
1
Davenport, Thomas H.
1
De Swaan Arons, Marc
1
Decker, Christiane
1
Driest, Frank van den
1
Duboff, Robert
1
Eckhardt, Giana M.
1
Emrich, Oliver
1
Finkbeiner, Carl
1
Frampton, Jez
1
Giménez, Eduardo
1
Ginsberg, Mandy
1
Goldstein, Daniel G.
1
Gourville, John T.
1
Granoff, Jill
1
Grewal, Dhruv
1
Greyser, Stephen A.
1
Grossman, Mindy
1
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Harvard business review : HBR
Journal of business research : JBR
858
The journal of brand management : an international journal
567
SpringerLink / Bücher
436
The journal of product & brand management
394
Journal of retailing and consumer services
345
Industrial marketing management : the international journal for industrial and high-tech firms
334
Journal of strategic marketing
250
European journal of marketing : EJM
233
Journal of marketing management : MM
211
Journal of marketing communications
192
Marketing intelligence & planning
178
Journal of the Academy of Marketing Science
176
Journal of marketing
165
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
159
Psychology & marketing
147
Asia Pacific journal of marketing and logistics
144
The journal of business & industrial marketing
136
Springer eBook Collection
131
International journal of hospitality management
125
Europäische Hochschulschriften / 5
124
Gabler Edition Wissenschaft
108
Marketing letters : a journal of research in marketing
105
Journal of advertising research
100
International marketing review
98
Business horizons
93
Journal of global marketing
93
Journal of marketing research : JMR
93
The IUP journal of brand management : IJBRM
92
The marketing review
92
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
88
Journal of promotion management : JPM
87
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
85
Cogent business & management
82
Journal of promotion management : innovations in planning and applied research
79
Springer eBook Collection / Business and Economics
78
Management science : journal of the Institute for Operations Research and the Management Sciences
77
The journal of consumer marketing
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
Tourism management : research, policies, practice
75
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ECONIS (ZBW)
63
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1
How to design an AI marketing strategy : what the technology can do today : and what’s next
Davenport, Thomas H.
;
Guha, Abhijit
;
Grewal, Dhruv
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 42-47
Persistent link: https://www.econbiz.de/10012627556
Saved in:
2
Why you aren't getting more from your marketing AI : chances are, you haven’t asked the right questions
Ascarza, Eva
;
Ross, Michael
;
Hardie, Bruce G. S.
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 48-54
Persistent link: https://www.econbiz.de/10012627565
Saved in:
3
Don't buy the wrong marketing tech : instead, take these three steps
Mela, Carl F.
;
Cooper, Brian
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 54-59
Persistent link: https://www.econbiz.de/10012627572
Saved in:
4
Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 35-39
Persistent link: https://www.econbiz.de/10012039659
Saved in:
5
Competing on customer journeys
Edelman, David C.
;
Singer, Marc G.
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
Saved in:
6
Prune the brand portfolio? : after a big merger, a global hotel company must decide whether to keep or absorb its acquired chains
Dev, Chekitan S.
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 145-149
Persistent link: https://www.econbiz.de/10011879604
Saved in:
7
Janelle Mináe
Monáe, Janelle
(
interviewee
);
Nickisch, Curt
(
interviewer
)
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 152
Persistent link: https://www.econbiz.de/10012289057
Saved in:
8
Is your marketing organization ready for what's next? : a framework for aligning growth strategies and capabilities
Rodríguez-Vilá, Omar
;
Bharadwaj, Sundar
;
Morgan, Neil A.
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 104-113
Persistent link: https://www.econbiz.de/10012508523
Saved in:
9
T-Mobile's CEO on winning market share by trash-talking rivals
Legere, John
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 37-42
Persistent link: https://www.econbiz.de/10011632641
Saved in:
10
The elusive green consumer : people say they want sustainable products, but they don’t tend to buy them : here’s how to change that
White, Katherine
;
Hardisty, David J.
;
Habib, Rishad
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 124-133
Persistent link: https://www.econbiz.de/10012039693
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