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~isPartOf:"Harvard business review : HBR"
~subject:"Investitionsgütermarketing"
~subject:"Verkauf"
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Investitionsgütermarketing
Verkauf
B-to-B-Marketing
15
Business-to-business marketing
15
USA
5
United States
5
Selling
4
Salespeople
3
Verkaufspersonal
3
Bundling strategy
2
Leistungsbündel
2
Market segmentation
2
Marktsegmentierung
2
Beschaffung
1
Business model
1
Competitive strategy
1
Computer-assisted marketing
1
Consultancy services
1
Customer retention
1
Deutschland
1
Economics department
1
Erfolgsfaktor
1
Field of study
1
Fusion
1
Führungskräfte
1
Germany
1
Geschäftsmodell
1
Group decision-making
1
Gruppenentscheidung
1
IT-gestütztes Marketing
1
Internet marketing
1
Kauf
1
Kaufentscheidung
1
Kundenbindung
1
Leistungsentgelt
1
Managers
1
Market share
1
Marketing management
1
Marketingmanagement
1
Marktanteil
1
Medical device industry
1
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Article
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4
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4
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English
4
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Adamson, Brent
3
Toman, Nicholas
2
Bird, Anna
1
Dixon, Matthew
1
Fogel, Suzanne
1
Gomez, Cristina
1
Hoffmeister, David
1
Rocco, Richard
1
Schmidt, Karl
1
Strunk, Daniel P.
1
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Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business & industrial marketing
20
Journal of business research : JBR
15
SpringerLink / Bücher
12
Journal of business-to-business marketing
11
Journal of personal selling & sales management
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Gabler Edition Wissenschaft
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of personal selling & sales management : JPSSM
6
Modernes Marketing für Studium und Praxis
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
essentials
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Reihe: Marketing : MAR
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
Technischer Vertrieb
4
Business horizons
3
Europäische Hochschulschriften / 5
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Asia Pacific journal of marketing and logistics
2
Berichte aus der Betriebswirtschaft
2
Business Guides on the Go
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
Fortschritt-Berichte VDI / 16
2
Gabler-Edition Wissenschaft
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Lehrbuch
2
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ECONIS (ZBW)
4
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1
The new sales imperative
Toman, Nicholas
;
Adamson, Brent
;
Gomez, Cristina
- In:
Harvard business review : HBR
95
(
2017
)
2
,
pp. 118-125
Persistent link: https://www.econbiz.de/10011685732
Saved in:
2
Making the consensus sale
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
Saved in:
3
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
4
Teaching sales
Fogel, Suzanne
;
Hoffmeister, David
;
Rocco, Richard
; …
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
Saved in:
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