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~isPartOf:"Harvard business review : HBR"
~subject:"Konsumentenverhalten"
~type_genre:"Case study"
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Harvard business review : HBR
Building corporate identity, image and reputation in the digital era
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Corporate social responsibility in the global business world
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E-business and telecommunications : 4th international conference ; revised selected papers
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Emerging business theories for educators and practitioners
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Handbook of Islamic marketing
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Heilbronner Reihe Tourismuswirtschaft
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Innovation in pricing : contemporary theories and best practices
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International journal of business and globalisation : IJBG
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When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
2
The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
Saved in:
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