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~isPartOf:"Harvard business review : HBR"
~subject:"Markenartikel"
~type:"article"
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Markenartikel
Marktforschung
38
Vereinigte Staaten
19
Market research
7
Consumer behaviour
4
Konsumentenverhalten
4
USA
3
United States
3
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Cunningham, Ross M.
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Morein, Joseph A.
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Harvard business review : HBR
Journal of marketing research : JMR
22
Journal of advertising research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Management science : journal of the Institute of Management Sciences ; application and theory
3
The evolution of brands : from signals of quality to storehouses of trust
3
The journal of brand management : an international journal
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Esomar congress
2
European journal of operational research : EJOR
2
Handbook of brand relationships
2
Handbuch der Marktforschung
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of business research : JBR
2
Journal of fashion marketing and management
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Schmalenbach business review : sbr
2
The journal of consumer marketing
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Bulletin of Osaka Prefecture University / D
1
Decision sciences : DS
1
Die Betriebswirtschaft : DBW
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
EMNID-Arbeitstagung für Verbraucher-, Verkaufs- und Werbeforschung
1
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
1
European journal of marketing : EJM
1
European research on management and business economics
1
European research studies
1
From experience to innovation ; Pt. 2
1
GFM-Mitteilungen zur Markt- und Absatzforschung
1
Handbook of research in international marketing
1
Handelsforschung
1
Hitotsubashi journal of commerce & management
1
Information systems research : ISR
1
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Brand loyalty, what, where, how much?
Cunningham, Ross M.
- In:
Harvard business review : HBR
34
(
1956
)
1
,
pp. 116-128
Persistent link: https://www.econbiz.de/10002044854
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2
Shift from brand to product line marketing : an efficient strategy for growth, product line marketing demands a coordinated marketing effort
Morein, Joseph A.
- In:
Harvard business review : HBR
53
(
1975
)
5
,
pp. 56-64
Persistent link: https://www.econbiz.de/10002509622
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