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~isPartOf:"Harvard business review : HBR"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Relationship marketing
USA
423
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423
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34
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Strategic management
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Strategisches Management
31
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21
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Bendle, Neil T.
1
Bernoff, Josh
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Cook, Scott
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Dawar, Niraj
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1
Grant, Adam M.
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Gulati, Ranjay
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Heskett, James L.
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Harvard business review : HBR
International journal of hospitality management
23
The journal of services marketing
20
Journal of retailing and consumer services
17
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
Journal of service research : JSR
11
Journal of marketing
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
Journal of travel and tourism marketing
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
The journal of business & industrial marketing
8
Academy of Management journal : AMJ
7
Journal of marketing management : MM
7
The journal of personal selling & sales management : JPSSM
7
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
Journal of business ethics : JOBE
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The international review of retail, distribution and consumer research
5
Business horizons
4
Business strategy series
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of retail & distribution management
4
Journal of business & economics research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of fashion marketing and management
4
Journal of financial services marketing : JFSM
4
Journal of hospitality marketing & management
4
Journal of marketing theory and practice
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of strategic marketing
4
Manufacturing & service operations management : M & SOM
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ECONIS (ZBW)
9
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1
Marketing in the age of Alexa : aI assistants will transform how companies and customers connect
Dawar, Niraj
;
Bendle, Neil T.
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 80-86
Persistent link: https://www.econbiz.de/10011879672
Saved in:
2
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
Saved in:
3
How customers can rally your troops
Grant, Adam M.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 97-103
Persistent link: https://www.econbiz.de/10009233227
Saved in:
4
Empowered
Bernoff, Josh
;
Schadler, Ted
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 94-101
Persistent link: https://www.econbiz.de/10008658595
Saved in:
5
The right way to close an operation
Freeman, Kenneth W.
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003847435
Saved in:
6
The contribution revolution : letting volunteers build your business
Cook, Scott
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003772262
Saved in:
7
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
Saved in:
8
Companies and the customers who hate them
McGovern, Gail
;
Moon, Youngme
- In:
Harvard business review : HBR
85
(
2007
)
6
,
pp. 78-84
Persistent link: https://www.econbiz.de/10003471520
Saved in:
9
Silo busting : how to execute on the promise of customer focus
Gulati, Ranjay
- In:
Harvard business review : HBR
85
(
2007
)
5
,
pp. 98-108
Persistent link: https://www.econbiz.de/10003460462
Saved in:
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