//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~subject:"Transnational corporation"
~type_genre:"Bibliografie enthalten"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Transnational corporation
Brand management
8
Markenführung
8
Brand image
4
Markenimage
4
USA
3
United States
3
Business model
2
Consumer behaviour
2
Corporate culture
2
Geschäftsmodell
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Multinationales Unternehmen
2
Unternehmenskultur
2
Auslandsverlagerung
1
Autovermietung
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand
1
Car leasing
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Clothing industry
1
Consumer credit
1
Corporate reputation
1
Deutschland
1
Distance selling
1
Distanzhandel
1
Ernährungsindustrie
1
Firmenimage
1
Food
1
Food industry
1
France
1
Frankreich
1
Gerechtigkeit
1
Germany
1
Großbritannien
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Bibliografie enthalten
Case study
Article in journal
2
Aufsatz in Zeitschrift
2
Fallstudie
2
Language
All
English
2
Author
All
Dev, Chekitan S.
1
Mulani, Narendra P.
1
Nunes, Paul F.
1
Published in...
All
Harvard business review : HBR
Case studies on MNCs in India
2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Brands : interdisciplinary perspectives
1
Corporate brand and corporate reputation
1
Gabler-Edition Wissenschaft
1
Harvard business review on emerging markets
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of international management
1
Lund studies in economics and management
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Can knockoffs knock out your business?
Nunes, Paul F.
;
Mulani, Narendra P.
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 41-45
Persistent link: https://www.econbiz.de/10003772252
Saved in:
2
The corporate brand : help or hindrance?
Dev, Chekitan S.
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 49-53
Persistent link: https://www.econbiz.de/10003621910
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->