//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~type_genre:"Case study"
~type_genre:"Working Paper"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
15
United States
15
Brand management
8
Markenführung
8
Lieferantenmanagement
6
Supplier relationship management
6
Business model
5
Geschäftsmodell
5
Marketing management
5
Marketingmanagement
5
Multinationales Unternehmen
4
Transnational corporation
4
Beziehungsmarketing
3
Competitive strategy
3
Computer-assisted marketing
3
IT-gestütztes Marketing
3
Relationship marketing
3
Wettbewerbsstrategie
3
Automotive industry
2
B-to-B-Marketing
2
Bekleidungsindustrie
2
Brasilien
2
Brazil
2
Bundling strategy
2
Business-to-business marketing
2
Clothing industry
2
Consumer behaviour
2
Corporate culture
2
Customer value
2
Deutschland
2
Distribution channel
2
Germany
2
Hotel industry
2
Hotellerie
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Japan
2
Kfz-Industrie
2
Konsumentenverhalten
2
more ...
less ...
Type of publication
All
Article
33
Type of publication (narrower categories)
All
Case study
Working Paper
Übersichtsarbeit
Article in journal
171
Aufsatz in Zeitschrift
171
Fallstudie
33
Interview
3
Reprint
1
Language
All
English
33
Author
All
Bertini, Marco
4
Avery, Jill
2
Tavassoli, Nader T.
2
Ahmed, Zafar U.
1
Alber, Laura
1
Anderson, Eric T.
1
Aoki, Katsuki
1
Bardhi, Fleura
1
Birnbaum, Daniel
1
Cook, Scott
1
Cross, Tom
1
DeLong, Thomas J.
1
Decker, Christiane
1
Dev, Chekitan S.
1
Driest, Frank van den
1
Eckhardt, Giana M.
1
Finkbeiner, Carl
1
Fournier, Susan
1
Gourville, John T.
1
Grossman, Mindy
1
Gupta, Sunil
1
Hanssens, Dominique M.
1
Huchzermeier, Arnd
1
Humphreys, John
1
Jones, Geoffrey
1
Kaplan, Robert S.
1
Kirby, Julia
1
Lennerfor, Thomas Taro
1
Loch, Christoph H.
1
MacMillan, Ian C.
1
Martin, Roger L.
1
Mulani, Narendra P.
1
Norton, Michael I.
1
Nunes, Paul F.
1
Ofek, Elie
1
Plank, Kevin
1
Pryor, Mildred
1
Sahlman, William A.
1
Sasser, W. E.
1
Schmidt, William
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Working paper / National Bureau of Economic Research, Inc.
235
Discussion paper / Centre for Economic Policy Research
215
CESifo working papers
177
Faculty & research / Insead : working paper series
177
ERIM report series research in management
123
Working paper
107
Discussion papers / CEPR
103
Working paper series
81
Discussion paper
78
Working papers / Harvard Business School, Division of Research
71
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
64
Discussion paper / Tinbergen Institute
60
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
58
DICE discussion paper
53
NBER working paper series
52
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
51
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
49
Discussion paper series / IZA
46
ZEW discussion papers
46
Cowles Foundation discussion paper
44
Staff Paper
44
Industrial marketing management : the international journal for industrial and high-tech firms
43
Arbeitspapier / Institut für Marketing, Universität Mannheim
42
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
42
CORE discussion paper : DP
41
Policy research working paper : WPS
40
Working paper / Department of Commerce, College of Business, Massey University
38
Discussion paper / Center for Economic Research, Tilburg University
36
Meddelanden från Svenska Handelshögskolan
36
Working papers / TSE : WP
35
RIETI discussion paper
32
Harvard-Business-Manager : das Wissen der Besten
31
Working paper / Indian Institute of Management, Ahmedabad
31
Discussion papers / Deutsches Institut für Wirtschaftsforschung
30
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
30
Discussion paper / Institute of Social and Economic Research
29
Simon Business School working paper
29
Discussion papers / Governance and the Efficiency of Economic Systems
28
Research paper series / Stanford Graduate School of Business
28
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
Relevance
Date (newest first)
Date (oldest first)
1
SodaStream’s CEO on turning a banned Super Bowl ad into
marketing
gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
2
Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
;
Sthanunathan, Stan
;
Weed, Keith
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10011550444
Saved in:
3
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
4
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
5
Do social deal sites really work?
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 139-143
Persistent link: https://www.econbiz.de/10009549662
Saved in:
6
Marketing
when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
Saved in:
7
Competing with a Goliath
Avery, Jill
- In:
Harvard business review : HBR
94
(
2016
)
10
,
pp. 117-121
Persistent link: https://www.econbiz.de/10011583935
Saved in:
8
Time for a unified campaign?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
Saved in:
9
World-class bull
Humphreys, John
;
Ahmed, Zafar U.
;
Pryor, Mildred
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003847415
Saved in:
10
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->